At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As an Analyst on the team, you will

monitor, measure, and improve the health and performance of our CRM Marketing. Through cross-functional collaboration and inventive metrics building, you will enable teams across our organization to make smarter, better, and faster decisions.

What you’ll do as an Analyst II, CRM Analytics

Monitoring business and customer performance for our key product verticals, including CRM campaign performance, new vertical and state launch planning, high-value customer analysis, state and sports trends, and competitive analysis.
Work closely with our CRM operations teams to identify areas of opportunity, align on key performance indicators, and measure performance.
Build and maintain a reporting suite to support critical initiatives.
Create high-quality presentations to communicate with key stakeholders across the business effectively.
Design and execute against a testing agenda to advance our overall CRM strategy.
Partner cross-functionally with key stakeholders, including operations, promotions, product, and engineering to analyze customer behavior.

What you’ll bring

Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
At least 2 years of experience in business analytics or data science.
Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.
Knowledge of A/B testing, experimental design, and hypothesis testing methods.
Curiosity to learn about a complex business and a desire to grow as an analyst.

#AC2025

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 76,800.00 USD - 96,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

DraftKings Inc.

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Analyst II, CRM Analytics