What We Do Matters

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

About The Role And Our Team

The Knot Worldwide is hiring a Lead Data Analyst to drive analytics capabilities across our core Consumer Marketing teams. This is a senior individual contributor role within the Data Science & Analytics organization who will operate with a high degree of autonomy to define metrics, build scalable reporting, and lead analytical investigations that drive clarity, alignment, and impact across Marketing and other key business teams.

In this role, you’ll be the primary analytics partner Marketing for a suite of consumer-focused brands—responsible for ensuring decision-makers have trusted data, clear KPIs, and actionable insights. You’ll work closely with data engineers, other analysts, data scientists, and marketing leaders to transform complex performance trends into clear narratives that guide strategy.

Responsibilities

Metrics Definition & Governance

Develop, document, and maintain clear, consistent metric definitions within a centralized semantic layer (i.e. Cube).
Partner with business and data stakeholders to align on KPI logic and ensure consistent usage across reports and dashboards.
Contribute to processes that ensure metrics are version-controlled, certified, and discoverable.

Reporting & Dashboarding

Build and maintain high-quality dashboards and reports that support business teams, executives, and operational workflows.
Ensure reporting outputs reflect the most current and accurate data definitions.
Support rollout of modern BI tools and adoption of the semantic layer.

Business Performance Investigation

Lead deep-dive analyses into performance trends, identifying root causes and key opportunities.
Serve as the go-to resource for urgent, high-priority business questions that require data-backed answers.
Deliver recommendations and findings in concise, executive-friendly formats.

Cross-functional Collaboration

Serve as a key analytics partner to teams across Marketing, Product, Finance, and Revenue.
Translate business questions into structured analyses, and help teams interpret results with appropriate context and caveats.
Contribute to shared metrics and reporting resources that promote transparency and alignment across teams.

Operational Analytics Excellence

Help establish and champion best practices for metric design, dashboard development, and data quality validation.
Collaborate with Data Engineering and Data Science teams to ensure analytics models and data pipelines meet stakeholder needs.
Stay up to date with changes in source systems and contribute to QA/testing efforts to ensure data accuracy.

SUCCESSFUL CANDIDATES HAVE

6–8 years of experience in analytics, business intelligence, or a related data role.
Marketing domain expertise — deep familiarity with concepts such as channel performance analysis, funnel metrics, media attribution, lifecycle marketing, and campaign measurement.
Strong SQL skills and experience with modern data warehouses (e.g., Snowflake, BigQuery, Redshift).
Proficiency with BI tools (e.g., Looker, Preset/Superset, Metabase, Tableau).
Experience with metrics layer tools (e.g., dbt metrics, LookML, Cube) in a governed reporting environment.
Exceptional analytical thinking, problem-solving, and data storytelling skills.
Ability to operate with minimal direction while managing multiple priorities.

Strong track record of collaborating with cross-functional teams and influencing senior stakeholders.

Work Model

This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.

What We Love About You

Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.

What You Love About Us

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.

The Knot Worldwide

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