Company Description

True Path Leads Inc. is building the next generation of performance marketing infrastructure in the personal finance industry. Our proprietary technology processes high volume of consumer interactions daily, connecting affiliates and lenders with efficiency, transparency, and trust. As we continue to expand, we are seeking a talented Data Scientist / Analyst to join our Glendale office and help optimize performance across our ecosystem.

Role Description

As a Data Scientist at True Path Leads, you’ll work hands-on with our large datasets to uncover insights that drive business outcomes. You’ll play a critical role in helping us refine and improve lead quality, enhance system performance, and optimize outcomes for both affiliates and lenders.

Key responsibilities include:

Analyze lead flow to identify patterns, trends, and opportunities to improve overall processing and outcomes.
Provide actionable insights on lead quality, conversion metrics, and lender buying behavior.
Work with our product and engineering teams to recommend improvements in error handling, system response times, and integration performance.
Support the development of fraud detection tools by uncovering anomalies and trends in data.
Help optimize affiliate and lender interactions by evaluating posting patterns, field mappings, and minimum tier performance.
Deliver clear, data-driven recommendations that improve conversion rates, efficiency, and client satisfaction.

What We’re Looking For

5+ years of experience as a Data Scientist, Data Analyst, or in a related role.
Strong background in SQL, Python, and data visualization tools.
Proven ability to analyze large datasets and translate findings into actionable business insights.
Experience with performance marketing, fintech, or lead generation a plus.
Strong communication skills – able to present technical insights to non-technical stakeholders.
Highly analytical, detail-oriented, and proactive problem solver.
Must be based in (or willing to relocate to) Glendale, CA — this is an on-site role.

Why Join Us

At True Path Leads, you’ll have the opportunity to directly influence business outcomes in a fast-paced and growing company. You’ll be part of a team that values innovation, collaboration, and results — with the chance to make a measurable impact on how millions of consumer interactions are processed and optimized.

Compensation

Competitive pay based on experience.
Full-time, in-office position in Glendale, CA.

True Path Leads

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