Job Title

Business Data Analyst, PEOPLE App

Job Description

About The Position | Major goals and objectives and location requirements

The PEOPLE App team is looking for a curious, detail-driven Business Analyst to join the team. In this role, you’ll help us understand what’s working, what’s not, and — most importantly — why. Reporting to the General Manager, PEOPLE App, this person will be a key partner to product, marketing, monetization, and editorial leads, surfacing insights that influence strategic decisions, feature prioritization, and audience growth.

Hybrid 3x a week- (New York, NY)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

PEOPLE’s accomplished team of editors, writers, designers and photographers are all dedicated to the brand’s core mission: to inform, entertain and inspire by sharing the stories that everyone will be talking about. We’re the go-to source for news about celebrities, entertainment and the royals, and we elevate powerful human interest stories and everyday people making a difference in their communities.

The PEOPLE App offers a bingeable new way of reading our entertainment and news coverage, as well as access to even more pop culture content and in-app exclusives. In addition to being able to scroll, swipe and share stories that matter to you most, users will have access to exclusive video series, games, horoscopes and exclusive updates on PEOPLE's most talked about moments.

About The Positions Contributions:

Weight % | Accountabilities, Actions and Expected Measurable Results

35% - Performance Monitoring & Insight Reporting

You’ll own the daily pulse of the app, surfacing insights that drive decisions:

Monitor 5–10 key metrics daily (e.g., DAU, retention, conversions)
Flag anomalies, trends, and wins to the app leadership team
Produce weekly/monthly insight recaps for cross-functional teams
Build fast-turn analyses in response to real-time performance questions

35% - Deep-Dive & Strategic Analysis

You’ll dig beneath the surface to find root causes and strategic opportunities:

Analyze why KPIs are moving — both up and down — across acquisition, engagement, and retention
Explore behavior by cohort, channel, content type, and audience segment
Identify and size new opportunities (e.g., underserved users, feature impact)
Support A/B testing interpretation, retention modeling, and user funnel deep dives

20% - Dashboarding & Tool Ownership

You’ll ensure teams have the right data at their fingertips:

Build and maintain Looker dashboards to visualize app performance
Create self-serve tools for product, editorial, and marketing teams
Manage metric definitions and reporting consistency across teams
Collaborate with data engineering to improve data hygiene

10% - Cross-Functional Collaboration

You’ll partner across functions to drive smart, data-informed decisions:

Work closely with product, marketing, editorial, and finance
Contribute to roadmap planning and prioritization by translating metrics into strategy (opportunities, risks)
Join standups, planning meetings, and sprint reviews as needed

The Role’s Minimum Qualifications and Job Requirements:

Education:

B.S. or B.A. required and/or equivalent experience.

Experience:

3–5 years experience in business analytics, product analytics, or mobile growth — preferably within a consumer app or media environment.

Specific Knowledge, Skills, Certifications and Abilities:

Direct mobile app analytics experience, deeply familiar with mobile app KPIs including but not limited to DAU/WAU/MAU, retention (Day 1/7/30), session depth, time in app, churn, cost per acquisition, and push notification performance.
Strong command of mobile app analytics tools: Amplitude, AppsFlyer, App Store / Google Play Consoles, Firebase, or equivalent.
Advanced Excel and Google Sheets skills, with experience building robust models, performing complex analyses, and turning raw data into actionable insights.
Fluent in Looker (or similar BI tools); confident building your own dashboards and data models.
Analytical thinker who thrives on asking “why” and translating numbers into stories and strategy.
Comfortable navigating large, messy data sets and surfacing what matters.
Familiarity with push notification engagement, email performance, cohort analysis, and retention modeling.
Exceptional communicator — you can share data-backed insights with technical and non-technical audiences alike.
Self-starter who’s comfortable operating in a fast-paced, lean team environment.
Nice to Haves: Experience in entertainment/media, lifestyle, or consumer apps; SQL proficiency; experience working with marketing teams on campaign attribution

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing

hr@people.inc

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:

https://www.e-verify.gov/employees

Pay Range

Salary: New York: $90,000.00 - $110,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

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Business Data Analyst, PEOPLE App

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