Customer Insights Analyst-NON DATA SCIENCE ROLE/Non-Technical Role
LOCAL CANDIDATES ONLY-NYC AREA-TELECOM/MEDIA INDUSTRY PREFERED
News 12 is our award-winning, hyper local news station covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.
If you’re committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.
Job Summary
As an analyst your insights will support and directly influence strategic decisions, helping to drive audience growth, optimize content distribution, and support revenue generation. You’ll support cross-functional teams by delivering data-driven insights that help optimize content strategy and grow audience viewership.
Responsibilities
- Monitor and evaluate content performance across all platforms, including linear television, streaming, and digital, to identify trends and areas of opportunity.
- Develop, compile, and analyze reports from a variety of data sources such as Nielsen, MicroStrategy, and third-party partner platforms.
- Translate complex data findings into clear, actionable insights that support strategic decision-making and drive growth for News 12.
- Collaborate closely with content and distribution teams to enhance content performance and optimize distribution across platforms including website, CTV and social.
- Stay informed on industry trends, platform updates, and evolving best practices to ensure News 12 remains competitive and forward-thinking.
Qualifications
- 1-2 years of experience in research, analytics, media analytics or audience measurement
- Proven knowledge of multi-platform media ecosystems including linear TV, streaming services, digital publishing and social media
- Proficiency in media analytics platforms such as Nielsen and 3rd party partner platforms
- Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.
