Overview
Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash and loyalty program Fanatics ONE that connects fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.
The Data Analyst III will be the dedicated analytics partner for the Fanatics ONE program. This role will forecast tier progression, measure engagement, track retention, and deliver insights that shape the member journey. The analyst will build dashboards and design test-and-learn frameworks to ensure the program delivers measurable value. The ideal candidate is detail-oriented, analytically strong, and passionate about using data to optimize loyalty programs and fan engagement.
Responsibilities
- Conduct strategic analyses on member behavior, loyalty economics, and program performance to inform executive decision-making.
- Build and maintain dashboards for Fanatics ONE program KPIs, partnering with Strategy & Ops on strategic analyses to inform program roadmap decisions.
- Track and analyze member retention, upgrade/downgrade flows, and engagement trends across tiers. Forecast tier progression, milestone achievement, and membership growth, providing scenario planning for loyalty strategy decisions.
- Support test-and-learn initiatives (e.g., milestone comms, benefit pilots), measuring campaign lift and member behavior changes.
- Collaborate with CRM, Benefits, and Marketing to integrate analytics into lifecycle journeys and member experiences.
- Package insights for leadership reporting, highlighting trends, risks, and opportunities.
Experience and Skills
- 4–6 years of experience in data analytics, business analysis, or related field, ideally in loyalty, e-commerce, gaming, or consumer programs.
- Strong proficiency in SQL (Snowflake preferred) and Excel/Sheets; skilled in BI tools such as Tableau, Looker, or Power BI.
- Experience with forecasting, ROI modeling, and benefit/offer analysis.
- Strong communication skills with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Exceptional attention to detail and comfort working across multiple data sources (internal + vendor).
- Ability to manage multiple priorities and deliver high-quality work under tight timelines.
- Bachelor’s degree in Analytics, Economics, Business, Engineering, or related field required; advanced degree a plus.
Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $120,000 to $160,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
