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Marketing Data Analyst

Brooksource • Contract • New York, NY, US • $60 - $65 / hour • 1h ago

We are seeking a dynamic individual to support a newly independent media company that has recently spun off from a larger parent organization. In this role, you will have the opportunity to help develop short-term and long-term views on growth for the organizations subscriber base, leveraging first and third-party data to discern trends in signups, churn, consumption, and other growth metrics.

Minimum Qualifications:

4+ years of experience in Media/Entertainment/Tech industry and with analytical experience working with large, complex data sets and analytical tools
Experience building complex forecasting or financial models that leverage insights from 1st and 3rd party data sets and operate via well informed business assumptions
Advanced SQL coding skills for analytics and data analysis
Expertise in Excel and financial modeling
5+ years of financial modeling experience working with large, complex data sets
2+ years of experience working at a subscription business analyzing subscriber data sets
Familiarity with subscription business KPIs and metrics (TV& streaming subscription metrics is a plus)
Strong proficiency in both SQL and Excel
Strong analytical skills with the ability to interpret data and draw actionable insights
Proficient in maintaining meticulous records, documenting procedures, and ensuring accuracy in all aspects of work, reflecting exceptional attention to detail
Excellent verbal and written communication skills
Experience in Tableau or an equivalent data-visualization tool is a plus
Experience with statistical modeling and/or advanced data science techniques is a plus

Responsibilities:

Become an expert on the organization’s first-party growth metrics data and existing data infrastructure underlying it
Write SQL queries to generate first-party data sets that are tailor-made for feeding an Excel-based forecasting model
Build performance forecasting models across a variety of dimensions & metrics using 1st, 2nd, and 3rd party data
Build a new short-term forecasting model in Excel at higher levels of granularity than existing model, with a focus on (1) ability to rapidly change inputs and iterate on various scenarios and (2) ability to rapidly update model with actuals first-party data
Interface with existing stakeholders of subscriber model to understand their needs and build model outputs and visualizations tailor-made to those needs
Work with teammates on Forecasting team to answer ad-hoc questions from stakeholders and put together ad-hoc analyses using both the existing model and the re-vamped model as a data input
Iterate on re-vamped model as needed based on continuously evolving stakeholder needs
Help contribute to a diverse, equitable, and inclusive work culture

What’s in it for you?

Working for a well-known, globally leading Media and Entertainment organization
Opportunity to learn and grow subject matter expertise in video and streaming media.
Exposure to high-level business professionals in a variety of departments and geographic locations
Opportunity to work and grow your career in a fast-paced environment.