Job Summary
We are seeking a Data Analyst with expertise in data tracking (event tracking/digital analytics) and BI tools to drive data-informed strategies for our clients. The ideal candidate will have 5+ years of experience in data analysis, a strong technical foundation, and a passion for transforming raw data into impactful business insights.
Key Responsibilities
- Design, implement, and optimize event tracking (data instrumentation) for web/mobile applications to capture critical user behaviors and business metrics.
- Collaborate with product, engineering, and marketing teams to define KPIs, tracking requirements, and data collection strategies.
- Develop and maintain interactive dashboards and reports (using BI tools like Tableau, Power BI, or Looker) to monitor performance and uncover trends.
- Analyze A/B tests, funnel conversions, and user journeys to identify opportunities for growth and optimization.
- Ensure data accuracy and consistency by validating tracking implementations and troubleshooting discrepancies.
- Translate complex data findings into clear, actionable recommendations for stakeholders.
Qualifications
- With 5+ years of experience in data analysis or a similar role.
- Strong expertise in event tracking/data instrumentation (e.g., Google Analytics, Amplitude, Mixpanel, or custom SDKs).
- Proficiency in BI tools (Tableau, Power BI, Looker, etc.) and SQL for data querying and manipulation.
- Experience with Python/R for advanced analysis (e.g., regression, clustering) is a plus.
- Familiarity with data pipelines (ETL, Airflow) and cloud platforms (BigQuery, Snowflake, Redshift).
- Ability to communicate insights effectively to both technical and non-technical audiences.
- Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field.
Nice-to-Have
- Knowledge of statistical experimentation (A/B testing, causal inference).
- Experience in gaming, ad-tech, or digital media analytics.
