About Keynes Digital
Keynes Digital is a leading CTV-first programmatic advertising company. We help brands harness the power of Connected TV to deliver measurable impact, combining cutting-edge technology with deep expertise in programmatic media buying and analytics. At Keynes, we empower marketers to make smarter decisions by transforming complex performance data into clear, actionable insights.
About the Role
We’re looking for a Data Scientist who thrives on turning complex data into meaningful stories. In this role, you’ll spend most of your time digging into performance data, attribution, and measurement, but you’ll also step into client conversations when deeper analytics expertise is needed. You’ll work closely with our VP of Product to create a seamless user experience for both clients and internal teams, helping to shape insights and stories that are both impactful and digestible. Roughly 70% of your time will be dedicated to internal-facing analytics, and 30% to client-facing work.
Key Responsibilities
Analytics & Insights
- Dive into campaign, audience, geo-lift, and performance data to uncover meaningful patterns and opportunities.
- Build data models and dashboards that surface trends, attribution insights, and performance outcomes.
- Partner with the Trading & Analytics (TA) Team and Product to refine measurement approaches and test new methodologies.
Client-Facing Engagement
- Join client calls as the data expert when escalation is needed — breaking down test results, explaining MMM vs. MTA frameworks, and translating complex results into practical recommendations.
- Collaborate with Client Services & TA Teams to address challenging data questions and ensure analytics play a central role in storytelling.
- Participate in larger client initiatives and strategy calls, ensuring insights are actionable and clearly communicated.
Product & Innovation
- Work directly with the VP of Product on analytics-driven product initiatives that evolve our measurement and reporting capabilities.
- Test, validate, and roll out new measurement solutions across clients.
- Stay ahead of emerging data science, marketing analytics, and attribution tools to strengthen Keynes' approach.
What You Bring
- Strong background in data science, statistics, and advanced analytics (Python, SQL, R, or similar).
- Experience in marketing analytics, attribution, media measurement, and MMM (Marketing Mix Modeling) is required.
- Experience with programmatic advertising and a strong understanding of CTV ecosystems.
- Comfort presenting complex findings to clients and senior stakeholders in a clear, straightforward way.
- Ability to move seamlessly between deep analytical work and higher-level client storytelling.
- Curiosity, resourcefulness, and a drive to find better ways to measure impact.
