Personalization Specialist

Capgemini • Full-time • Brooklyn, New York State, United States • $80.80k - $169k / year • 4d ago

About the job you’re considering

We are seeking a Personalization Analyst to support A/B testing, personalization, site experience evaluation, and advanced data analysis for our ecommerce clients. This role will be instrumental in ensuring accurate data interpretation and actionable insights that drive optimization efforts. The ideal candidate has strong experience in GA4 infrastructure, SQL, and BigQuery, along with a deep understanding of ecommerce and personalization & A/B testing. They are clear and effective communicators who can build trust with business leaders by providing accurate, reliable, and meaningful analysis. Candidates located in Atlanta, Dallas, Chicago, or New York are preferred.

Your role

Design and analyze A/B and multivariate tests to evaluate site experience changes.
Partner with UX, product, and development teams to identify testing opportunities.
Provide data-backed recommendations to optimize site engagement, conversion rates, and user experience.
Ensure accurate GA4 tracking and infrastructure setup for all key user interactions and experiments.
Use SQL to query and analyze large datasets in BigQuery.
Interpret test results with statistical rigor and translate them into clear, actionable insights.
Identify trends, anomalies, and opportunities to improve site performance.
Develop and maintain dashboards and reports that monitor site experience KPIs.
Present findings and recommendations to stakeholders in a clear and compelling way.
Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
Collaborate with marketing, product, and engineering teams to align goals and insights.

Your skills and experience

Strong expertise in GA4, including event-based tracking and infrastructure setup.
Proficiency in SQL for data analysis and automation.
Experience working with Google BigQuery or similar cloud data warehouses.
Experience with A/B testing platforms (e.g., VWO, Optimizely, Monetate, Google Optimize).
Ecommerce experience, particularly in analyzing customer journeys and conversion rates.
Ability to communicate complex data insights clearly to non-technical stakeholders.
Experience driving personalization strategy and integrating customer data across platforms.
Proven experience in a client-facing role, with the ability to manage expectations and communicate effectively.
Previous experience in an agency environment is strongly preferred.
Understanding statistical significance, regression analysis, and experiment design.
Familiarity with data visualization tools (Looker, Tableau, Power BI).
Knowledge of customer segmentation, personalization strategies, and behavioral analysis.
Proficiency in Python for data analysis and automation.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to
engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.

Get the future you want | www.capgemini.com

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $80,800 to $169,000/yr. This role may be eligible for other compensation including variable compensation, bonus, or commission. Full time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Job Business Analyst

Schedule Full-time

Primary Location US-NY-Brooklyn

Organization NA APPS LOC PRACTICE