Data Analyst (Audience)

NMQ Digital • Full-time • Remote (Arizona, United States, US) • $67k / year • 1d ago

ABOUT US

We are a fast-growing, close-knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment.

As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our exceptionally talented & diverse team, and our A+ client portfolio, the world is our oyster!

We are looking for a Data Analyst (Audience) to join our team. The working hour of this position is from 9:00 am to 6:00 pm PST.

Responsibilities

Build rule-based and event-triggered audience segments using behavioral, transactional, and CRM data.
Manage dynamic audience lists for lifecycle marketing, retention campaigns, and acquisition efforts.
Partner with media and marketing teams to align audience design with campaign strategy and experimentation (e.g., A/B testing, holdouts).
Enable omni-channel audience consistency across web, app, email, paid media, and CRM tools.
Integrate cross-platform data from CRM systems and web analytics tools (e.g., GA4, Adobe Analytics) into segmentation workflows.
Automate audience refresh logic via SQL, Python, or CDP platforms (e.g., Adobe RT-CDP, Segment).
Collaborate with engineering teams to scale audience workflows via cloud data platforms (e.g., BigQuery, Snowflake).
Establish rules and monitoring processes for audience data accuracy, freshness, and completeness.
Develop real-time data triggers based on user actions (e.g., product views, purchases) to update segments dynamically.
Implement identity resolution and deduplication strategies to maintain segment integrity across touchpoints.
Provide audience-level campaign insights using KPIs such as CTR, conversion rate, ROAS, and engagement depth.
Support marketing effectiveness analyses by segment type, channel, and lifecycle stage.
Partner with analytics teams to define benchmarks and optimization strategies.

Qualifications

3+ years in digital marketing analytics, audience management, or campaign operations.
Exposure to real-time audience streaming, data warehouses, and audience data lake strategies.
Background in B2C sectors such as retail, eCommerce, or subscription services preferred.
Strong experience in SQL and familiarity with Python or another scripting language.
Hands-on experience with marketing tools and data platforms (e.g., GA4, Adobe Analytics, Adobe Experience Platform, Google Cloud, CDPs).
Knowledge of campaign orchestration tools (e.g., Salesforce Marketing Cloud, GMP, Adobe Campaign).
Proven ability to work with large, cross-functional datasets for targeting and personalization use cases.
Understanding of cross-channel audience delivery and common challenges in real-time orchestration.
Ability to translate marketing objectives into audience strategy and data logic.

WHAT WE OFFER

Mental Health & Support💆🏻♀️: Free company subscription to our mental health & support partner ‘’Openup’’.

Referral Program👫🏻: Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends followed by a cash award once they are hired.

Self-Improvement💪🏻: Access to numerous online courses and training in our own in-house training platform NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers.

Team Environment👑: We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!

If you are interested in joining our team, please apply with your CV in English.

By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com

NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Don't be discouraged if you feel that you don’t fully meet every single one of the requirements for a particular role, there is always room for growth in NMQ!

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